Groupon self-gifting suggests revenue idea for classified marketplaces

11 Dec 2014

Groupon, in a clever attempt to generate sales, named today, December 11, as self-gifting day. It’s basically a ploy to get us to spend money on ourselves, along with buying holiday gifts. But it got us to thinking: Wouldn’t it be smart – and surely revenue-producing –  if Groupon or any classified publisher or online marketplace set up

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.