Allegro launches self-serve advertising for sellers

12 Dec 2014

Naspers’ Allegro launched automated search results advertising for the sellers on the platform. For now, the service Ads Allegro work in the mobile application, but it will appear in the desktop version of the site soon.

Ads Allegro enables sellers to present their offer on the top of Allegro’s search list. Fees for the new service are collected in the CPC model and the tool c

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Andrzej Sowula

Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.