Imprev: finding agents more worrisome to brokers than finding clients

17 Dec 2014

In a recent Imprev Thought Leader Survey of real estate brokers, nearly five times as many were primarily concerned about finding and retaining agents and other staff than were concerned about finding clients.

Among the participants, 64 percent of whom were 51 or older, and only 12 percent of whom were 40 or younger, traditional word-of-mouth lead generation was highly valued by 86 percent and

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.