Twitter to roll out geo-based advertising?

17 Dec 2014
When the AIM Group listened in on Twitter Analyst Day we heard Twitter CFO Anthony Noto say that one of the social search engine's 2015 projects was to "Use geo-based data to target location-based content and services, and tailor products to local markets." Along that vein, a source has told Business Insider that Twitter is about to sign with Foursquare to power location in tweets, possibly as soo


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.