Yelp app helps merchants handle reviews by Sharon Hill in Marketplace 22 Dec 2014 The new Yelp mobile app, called Yelp for Business, gives merchants notice of a posting of a new review of their business, tracks visitor engagement and leads, and enables quick response to Yelp reviews and messages, This article is only available to AIM Group clients. Please subscribe now or log in to view. Share consumer reviewMobileSocialyelp Sharon Hill Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.