Octoly: Billions view YouTube auto videos

31 Dec 2014

In its study, YouTube, Automotive and the Power of Earned Media, research firm Octoly determined that branded automotive videos have been viewed 2.9 billion times, while influencer videos about the same brands have been viewed a whopping 43 billion times.  In other words, as we’ve heard time and time again, consumers trust other consumers’ opinions and want to hear from them.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.