Car ads need tech focus

05 Jan 2015

If you’re an automotive publisher you should be helping your dealers and private owners showcase their vehicles’ technology features. That’s what we surmise from the latest study.

Key findings of the Car Tech Impact Study:

  • 50 percent of consumers said they would wait up to a year to get all their must-have featu
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    Sharon Hill

    Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.