Realogy franchisees get ‘Zapped’ this year

14 Jan 2015

Realogy will this year integrate ZipRealty’s Zap customer relationship management (CRM), transaction management, digital marketing and agent coaching tools, for use by all its Century 21, ERA, Better Homes & Garden and other franchisees, according to Inman News. Its three-year plan for the technology acquisition is more expansive.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.