Fixed ops next big U.S. auto focus

01 Mar 2015
U.S. auto dealers, for whom fixed operations represent 43 percent of their total revenue, devote a mere 3 percent of their online marketing to this crucial part of their bottom line. Now, two movements threaten to dilute dealer service-department revenue:
  • Online (long-distance) auto sales
  • Cars on the road longer, and long after their warranties have expired

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.