Zillow Group revving up rental dollars?

04 May 2015

Zillow and Trulia have been growing their rental listings and audience with little or no concentration on making any money from the peripheral category.  Now, however, with a year-over-year 84 percent growth in multi-family advertisers – and the fact that they’re even announcing it – suggests that a concentration on building rental advertising revenue is about to begin.

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The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”