How to be as successful as LebonCoin by Christo Volschenk in Marketplace 06 May 2015 In January this year content moderator Besedo conducted a content-quality test on 19 general classifieds platforms around the world and the results were quite astounding. Or, maybe not at all. Maybe, it was absolutely to be expected that the world’s most successful general classifieds platforms would also be the platforms with the highest qua This article is only available to AIM Group clients. Please subscribe now or log in to view. Share besedoMarket statisticsStrategy Christo Volschenk Christo Volschenk is managing editor of the news on Aimgroup.com and our senior analyst covering Naspers. He brings more than 31 years of experience in business journalism to the team - the last 18 years focused on classifieds and e-commerce. Apart from working closely with the AIM Group, Christo is a freelance journalist, content manager, and copy editor. Before branching out on his own, he spent 15 years with Naspers in South Africa as journalist, economics editor and online project manager. He now spends most his day editing the news reported by 23 colleagues in 23 countries from his base in Stuttgart, Germany.