Google says direct-buy search ads ‘imminent’– lots of questions

28 May 2015

Google confirmed reports that it will soon introduce click-to-buy buttons on its paid search ads.

Google Chief Business Officer Omid Kordestani told attendees at the Southern California Code conference on Wednesday that direct-buy is “imminent.”

“There is going to be a buy button soon,” he was quoted.

According to one report, the button would transport the buyer to a m

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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.