Gumtree South Africa adds call-tracking

18 Jun 2015

EBay-owned Gumtree in South Africa added the ability to track telephone leads to its existing automotive dashboard, to help dealerships evaluate the effectiveness of their ads.

“We know anecdotally that the vast majority of leads that dealerships receive are telephonic – particularly serious buyers – but dealerships have no idea where these leads are comi

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Mamello Masote