LeBonCoin to use Cxense to target ads

10 Aug 2015
France’s dominant horizontal classified site LeBonCoin is partnering with a Norwegian data management and personalization technology provider Cxense Maxifier to target ads.This follows the news about LeBonCoin competitor Logic-Immo establishing a partnership with Criteo to conduct retargeting of ads.Using audience data and advanced real-time analytics, Oslo-based Cxense creates relevant conten


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Anastasia Gnezditskaia

Anastasia Gnezditskaia has joined AIM Group in 2014 as a writer/analyst covering France, Belgium, the Netherlands and Eastern Europe. A Russian living in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. She is educated at Moscow State Lomonosov University (MA in psychology) and Central European University (PhD in public policy). After obtaining her doctoral degree, she taught international political economy at George Washington University in Washington DC where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and commodity markets, particularly shale gas development in North America.