Bauer enters car comparison market

19 Aug 2015
Hamburg-based magazine publisher Bauer Media has entered the digital automotive marketplace with a new car comparison site, WhichCar, leveraging the publisher's existing strength in automotive print titles Wheels, Motor and 4X4.WhichCar general manager Mark Orval told AIM Group that the move was a natural evolution built on the company's heritage strength in automotive print brands. Bauer Media


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AIM Group

The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”