Auto Trader targets 20 million viewers with new TV ad

04 Sep 2015
Auto Trader has rolled out a new TV campaign aimed at growing families that want to upgrade their vehicles.The campaign promises to reach over 20 million ABC1 adults, Auto Trader’s core buying and selling audience. It will air on ITV, Channel 4, Sky 1, Sky Atlantic and E4; as well as demand websites including 4od, Sky Go and Demand 5.The ads will run through September and October and will focu

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Lisa Walls-Hester