Ross Hoddinott, long-time AIM Group director for Australia, dies of cancer at 66

31 Oct 2015
Ross Hoddinott

Ross Hoddinott

Updated 1 November, 8 p.m., with funeral details, charity information

Ross Hoddinott, long-time AIM Group director for Australia and New Zealand who essentially put Classified Intelligence Report “on the map” in those countries, died Sunday (1 November) of cancer. He was 66 years old, and a great friend to many of us at the AIM Group.

Ross worked in media for more than 30 years. Before joining the AIM Group about 15 years ago, he served as planning director for Edward H. O’Brien, publisher of yellow pages in Australia, and as research and marketing director with TMP Worldwide, which at the time was the parent company of He was based in Sydney.

Three “fun facts” Ross told us about himself when he joined us:

— He was an “ascendency addict,” addicted to the elevator at the Hawkesbury River Station;

— he served as an esteemed member of the National Yellow Pages Headings Committee,

— and he once handled the world’s deadliest snake once in Inland Taipan.

Although Jim Townsend and I never met Ross in person (Skype was great for all of us), we got to know his terrific Aussie sense of humor and we swapped sports caps along the way. He loved his Brooklyn Football Club — not the one in New York, of course, but the one Down Under. (I still want to wear my Brooklyn FC hat in New York City, just to confound people in Ross’s memory.)

He regaled us with stories of the crazy days at TMP, and he helped us sign clients including Seek,, Fairfax, News Corp. and others.

In December 2008 and January 2009, Ross had a series of strokes and heart attacks, and he wasn’t expected to make it. Through sheer willpower, during a six-month period,

 ... from Ross's Facebook page, as maintained the past few months by his brother Geoff Hoddinott

… from Ross’s Facebook page, as maintained the past few months by his brother Geoff Hoddinott

he fought back from a totally incapacitated state and survived, with great family support, especially from his brother Geoff. He worked with us again for a time in 2012 and 2013, and kept in touch through frequent emails and tips. We always enjoyed hearing from him, and getting his wry jokes or commentaries on the Australian media scene.

He is survived by his mother Phyllis; brother Geoff and sister-in-law, Barb; niece Lauren, and hundreds of friends and former colleagues.

A funeral will be held at 11:30 a.m. (Sydney time) Wednesday, 4, November, in the East Chapel at the Northern Suburbs Crematorium. Geoff posted “All welcome” on Ross’s Facebook page. The family has asked that donations in Ross’s memory be made to the National Stroke Foundation — Australia.


Peter M. Zollman

Peter M. Zollman brings more than 35 years of media experience to his role as founding principal of the AIM Group / Classified Intelligence Report. He has worked with a wide range of media companies, dot-coms, technology providers and start-ups to develop and expand successful interactive-media services. He is based in Altamonte Springs, Fla., near Orlando.