VivaReal acquires stake in SuaHouse.com
20 Nov 2015
VivaReal, which competes with Globo’s Zap and Navent’s ImovelWeb, didn’t disclose the amount of money it invested or the stake it will have in the company, but clarified SuaHouse.com will continue operating as an independent business. “We’re buying a stake to help SuaHouse.com grow and gain strength,” Brian Requarth,VivaReal’s CEO, said.
SuaHouse.com is a technology consulting and management company, which also owns a CRM tool called HouseCRM. SuaHouse is said to have 35 clients, including some of Brazil’s largest developers and real estate agencies.
Despite being a relatively new company, SuaHouse’s management team has a combined 70 years of experience in the local real estate segment. SuaHouse’s main executive, Roberto Nascimento, was Zap’s CEO for over seven years and spent another two in the same position at Navent’s ImovelWeb. He also worked at Lopes, one of Brazil’s largest realtors.
But VivaReal’s competitors are also working hard to offer their clients competitive CRM tools and other related services.
Recently, Zap acquired Sub100, which also offers technologies to real estate professionals, while ImovelWeb bought a number of assets in the key Latin American country, including real estate classifieds companies and CRM and software companies like ImovelPro, Union Softwares, Imobex and more recently Urbanizo.