VivaReal acquires stake in

20 Nov 2015

suahouseBrazil’s VivaReal, a leading real estate classifieds platform, has acquired a stake in, a technology company focused in offering services for the local real estate industry.

VivaReal, which competes with Globo’s Zap and Navent’s ImovelWeb, didn’t disclose the amount of money it invested or the stake it will have in the company, but clarified will continue operating as an independent business. “We’re buying a stake to help grow and gain strength,” Brian Requarth,VivaReal’s CEO, said. is a technology consulting and management company, which also owns a CRM tool called HouseCRM. SuaHouse is said to have 35 clients, including some of Brazil’s largest developers and real estate agencies.

Despite being a relatively new company,  SuaHouse’s management team has a combined 70 years of experience in the local real estate segment. SuaHouse’s main executive, Roberto Nascimento, was Zap’s CEO for over seven years and spent another two in the same position at Navent’s ImovelWeb. He also worked at Lopes, one of Brazil’s largest realtors.

But VivaReal’s competitors are also working hard to offer their clients competitive CRM tools and other related services.

Recently, Zap acquired Sub100, which also offers technologies to real estate professionals, while ImovelWeb bought a number of assets in the key Latin American country, including real estate classifieds companies and CRM and software companies like ImovelPro, Union Softwares, Imobex and more recently Urbanizo.



Léo Siqueira

Léo Siqueira joined the AIM Group in 2014 as writer and analyst for Latin America. He is a multimedia journalist based in, but not limited to Campinas, Sao Paulo. Siqueira has been writing, reporting, and consulting for different news outlets and corporations in Brazil and in the US. Siqueira has worked for almost three years as a correspondent in Brazil with ICIS, the world’s largest information provider for the global petrochemical industry, and has been working with other global publishers, such as USA TODAY and His expertise includes general news coverage, online, print and multimedia journalism, and corporate communications as well. In this particular area, he has been working with international clients.