Schibsted saddles CO2-saving horse for marketing miles by Lars Herlin in AIM Group 12 May 2016 A first Schibsted study on the positive effects of used-goods trading will now be followed by similar studies worldwide. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share rolv erik ryssdalschibsted Lars Herlin Lars Herlin is an AIM Group senior analyst for Europe, and our expert on Schibsted. He had a long career in journalism at Expressen, Svenska Dagbladet and VeckansAffärer, and served as managing editor and later managing director of Gotlands Allehanda.