Efritin goes live on Facebook’s Free Basics
24 May 2016
Nigeria-focused general classifieds Efritin.com has gone live on Free Basics following the launch of the free browsing service in the West African country.
Free Basics is a Facebook-led initiative with the goal of making affordable internet access available to the two-thirds of people in the world still not internet-connected. Free Basics also helps telecom operators provide free access on mobile phones to a set of basic online services, including health, education, finance, jobs, communication, and local information.
Nigeria has a 46-percent internet penetration rate, meaning more than 60 million of its citizens are still disconnected. The deployment of Efritin on Free Basics is expected to increase the platform’s visibility and reach to a new market that previously had no access to the internet.
Gbenro Dara, Efritin’s new managing director, said the company’s business model has proved to be successful, and it now plans to focus on partnerships, such as Facebook’s Free Basics, for scale. Jobberman.com, Nigeria’s leading job site, is also accessible on Free Basics. When Facebook CEO Mark Zuckerberg announced the launch of Free Basics in Nigeria, he praised Jobberman as “one of the innovations coming out of Africa”.