How innovation and social media build OLX in Nigeria

27 May 2016
Lola Masha, country manager of OLX Nigeria, on how innovation and social media are building the brand and business in a fraud-prone country.

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Adegoke Seun

Adegoke Seun Oyeniyi is a business intelligence and media consultant specialized in helping foreign companies understand or penetrate African markets. He is also an award-winning business writer with Ashoka Scholar and 2016 Media Prize to his credit. He is the AIMGroup West Africa analyst covering major markets like Nigeria, Senegal and Ghana.