Rocket Internet to consolidate businesses in Africa

18 Jun 2016

Africa Internet Group (AIG), co-owned by Rocket Internet, will merge all its verticals in Africa under its biggest brand, namely retailer Jumia.com.

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Adegoke Seun

Adegoke Seun Oyeniyi is a business intelligence and media consultant specialized in helping foreign companies understand or penetrate African markets. He is also an award-winning business writer with Ashoka Scholar and 2016 Media Prize to his credit. He is the AIMGroup West Africa analyst covering major markets like Nigeria, Senegal and Ghana.