App of OLX Pakistan crosses 250,000 installs (Revised)

20 Jun 2016

OLX App-2

OLX Pakistan’s dedicated app (OLX.com.pk) has received as good a response from the 30 million smartphone users in the country as can be expected.

“The new app is now available in the Google Play and ITunes stores and have together been downloaded more than 250,000 times in just two weeks,” the company’s executive said.

OLX unveiled its country app early in June. Until then OLX had a single app for both Pakistan and India.

“Now we have a dedicated app for Pakistan which will enable us to localize the experience even further for our Pakistani users,” said the executive.

The app covers at least 120 cities and towns with all popular cOLX Pakategories, including autos, jobs and real estate.

The official said there was a significant rise in mobile adoption and internet penetration in general, in Pakistan, “which will be beneficial to all online businesses, including OLX.”

OLX is the most popular marketplace. In May, SimilarWeb counted 4.7 million visits to the website and mobile site.

Revised: We changed the number for downloads from 100,000 to 250,000 after we received new information from OLX Pakistan on June 27.

Share

Tariq Ahmed Saeedi

Tariq Ahmed Saeedi writes stories on sharing economies in Asia – particularly Japan, Taiwan, Vietnam, Korea, Pakistan, Bangladesh and Iran. He joined the AIM Group in January 2016. Tariq is also a spotter, monitoring global marketplace industry’s updates. He carries more than 15 years of writing experience. Tariq frequently contributes economic/tech news and analysis to a daily The News International and a magazine. He has also written features and interview articles for various other publications and some of his write-ups have been cited for references in reports by the World Bank and archived in Florida Institute of Technology’s library. Tariq has also narrated corporate website content for Audi importer in Pakistan and others. He started his career from a television’s current affairs department in 2003 and later joined the country’s premier news agency Pakistan Press International.