Free surfing pulls crowd to Careers24
24 Jun 2016
In a move that took its que from Facebook’s Free Basics initiative, the Naspers-owned jobs site Careers24.com partnered with Vodacom, South Africa’s leading mobile network service, to give users free access to its mobile site. Vodacom is a subsidiary of Vodafone.
On Careers24 job-seekers find jobs, upload their CVs, and apply for available positions – all free of “data-moving charges” if you are a Vodacom subscriber.
“Our current mobile statistics show that on average 900,000 job-seekers access the Careers24 mobile site every month,” said Marc Privett, general manager of Careers24.
“While the product is available to Vodacom subscribers via both desktop and mobile, this initiative is of huge value to Careers24 job-seekers who search for jobs on our mobile site.”
SimilarWeb, which measures visits to desktop and mobile sites, confirms that the mobile share of total visits (desktop and mobile) climbed in the 12 months to May.
In May the mobile share was measured at a new high of 47.2 percent out of total visits of 1.7 million.
According to the latest Careers24 recruitment trends report, there has been a significant increase in the number of online recruits when compared to the previous 12 months.
“This trend indicates a buoyant job market in spite of economic downturn fears,” said Privett.
Careers24 competes with established big players, such as Indeed and Career Junction, and new players, such as Jobvine, which targets the younger audience through social media.
“We have thousands of graduates and young job-seekers registering with Careers24 every month and we hope the Vodacom initiative will reap rewards for both job-seekers and recruiters in the South African employment arena,” Privett added.