APIC merges Daraz and Kaymu in Asia

27 Jun 2016

Asia Pacific Internet Group (APIC), a joint venture of Rocket Internet and Ooredoo, last Friday unexpectedly announced the merger of two e-commerce businesses – Daraz and Kaymu – and the creation of a new entity, called Daraz Group, to operate the two sites.

While Daraz will continue to run as a business-to-consumer marketplace for branded products with value-added-services, Kaymu will keep helping small businesses and individuals to trade with the community.

“Both Daraz and Kaymu have built successful operations in their respective markets,” Bjarke Mikkelsen, co-chief executive officer of Daraz Group, said in a statement. “The merger is the next step to offer our sellers the best possible solution to grow their online businesses.”

Together, Daraz and Kaymu are active in at least 22 countries across Africa, Asia and the Middle East. Kaymu accepts listings of used goods and new goods.

Recently, we reported (here) that Africa Internet Group (AIG), 33-percent owned by Berlin incubator Rocket Internet, planned to consolidate its verticals under the Jumia brand in Africa.

It was not clear whether the Daraz/Kaymu move was the start of similar consolidation plans at APIC. Here you can look at the APIC portfolio, with a few verticals and a general classified site (Myanmar’s Ads.com.mm).

The newly-formed Daraz Group selected Karachi, Pakistan’s commercial and financial district, as its base for the information technology, marketing and business intelligence parts of the operation.


Tariq Ahmed Saeedi

Tariq Ahmed Saeedi writes stories on sharing economies in Asia – particularly Japan, Taiwan, Vietnam, Korea, Pakistan, Bangladesh and Iran. He joined the AIM Group in January 2016. Tariq is also a spotter, monitoring global marketplace industry’s updates. He carries more than 15 years of writing experience. Tariq frequently contributes economic/tech news and analysis to a daily The News International and a magazine. He has also written features and interview articles for various other publications and some of his write-ups have been cited for references in reports by the World Bank and archived in Florida Institute of Technology’s library. Tariq has also narrated corporate website content for Audi importer in Pakistan and others. He started his career from a television’s current affairs department in 2003 and later joined the country’s premier news agency Pakistan Press International.