Three start-ups to pitch to Nigerian president for money

09 Aug 2016

In a bid to promote entrepreneurship and innovation, the Nigerian government launched a first-of-its-kind initiative: a pitch competition for start-ups. It is called Aso Villa Demo Day 2016 and has the active support of the Nigerian president.

Thirty companies have qualified to pitch to no-one less than Muhammadu Buhari, president of Nigeria, for funds and a strategic partnership with the state, at the first pitch event. The date of the big event will be “announced shortly”, according to an official statement.

Muhammadu Buhari, president of Nigeria since May 2015 (photo from Wikipedia with thanks)

Muhammadu Buhari, president of Nigeria since May 2015 (photo from Wikipedia with thanks)

Of the shortlisted companies, three are classified start-ups. They are online tutor marketplace Tuteria, jobs and HR-software site TalentBase, and jobs site Go CV.

The 30 qualifiers were shortlisted after a national pitch contest, which was organized in three geographic zones, namely Lagos, Port Harcourt and Abuja.

In a politically-driven economy such as Nigeria, getting exposure to the president and other top government and corporate juggernauts, can provide crucial capital and powerful partnerships, that could positively impact the small companies.

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Adegoke Seun

Adegoke Seun Oyeniyi is a business intelligence and media consultant specialized in helping foreign companies understand or penetrate African markets. He is also an award-winning business writer with Ashoka Scholar and 2016 Media Prize to his credit. He is the AIMGroup West Africa analyst covering major markets like Nigeria, Senegal and Ghana.