A Nigerian vertical builds audience without spending

12 Aug 2016

How to educate the market, build a brand presence, and an audience without big marketing budgets is the big question in Nigeria these days. At least one vertical has an answer.

This post is only available to members.
Share

Adegoke Seun

Adegoke Seun Oyeniyi is a business intelligence and media consultant specialized in helping foreign companies understand or penetrate African markets. He is also an award-winning business writer with Ashoka Scholar and 2016 Media Prize to his credit. He is the AIMGroup West Africa analyst covering major markets like Nigeria, Senegal and Ghana.