A Nigerian vertical builds audience without spending

12 Aug 2016

How to educate the market, build a brand presence, and an audience without big marketing budgets is the big question in Nigeria these days. At least one vertical has an answer.

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Adegoke Seun

Adegoke Seun Oyeniyi is a business intelligence and media consultant specialized in helping foreign companies understand or penetrate African markets. He is also an award-winning business writer with Ashoka Scholar and 2016 Media Prize to his credit. He is the AIMGroup West Africa analyst covering major markets like Nigeria, Senegal and Ghana.