Newhome partners with VR specialist Spectando

16 Aug 2016, the Swiss real estate site of a cantonal bank, partnered with the start-up Spectando, provider of innovative, scalable mobile software for easily creating virtual tours through listed properties. Spectando is Zurich-based. 

Daniel Bruckhoff, business development manager, told us all advertisers (real estate agents and private sellers) will be able to easily add cost-free virtual tours of their properties on their listings, thanks to the cooperation with Spectando.

The innovative aspect of Spectando’s 360-degree solution (built in-house), is that it integrates seamlessly with the ad listing, allowing advertisers (private and professional) to easily create virtual tours without any additional hardware.

Pictures taken with a smartphone (or tablet) is automatically reworked into a virtual tour after uploaded to the Spectando app, and a link placed in the listing on

Alexander Sanders, founder of Spectando, close to signing up clients in the U.S. (photo from LinkedIn with thanks)

Alexander Sanders, founder of Spectando, is close to signing U.S. clients (photo from LinkedIn with thanks)

Spectando (derived from the Latin word “Spectandus”, meaning watched or tested), was launched in 2015 by an ETH Zurich student team headed by founder and CEO Alexander Sanders.

In recent report on PropertyPortalWatch, CEO Sanders said, he aims to market the full, mobile 360-degree solution with two different revenue models to real estate site clients:

  • A free service for private clients, with the real estate site paying a basic fee; or
  • A freemium model with a limited free number of virtual tour package, and an additional fee for the remote viewing function.

Spectando has already been tested by leading Swiss real estate site (Scout24 Switzerland), owned by Ringier. Martin Waeber, ImmoScout24 CEO, said he sees great potential in Spectando, because of its cost-efficiency as mobile, virtual-reality content solution.

Swiss media group Ringier operates Ringier Digital Ventures, a separate venture capital company focused on seed- and early-stage investments in tech-related start-ups and e-commerce-related niches.

Spectando is on the look-out for investors, to help it roll out its mobile 360-degree solution globally.

“We are currently working with real estate agents from Switzerland, but have also received strong interest from the U.S., where we will launch soon. We are ready to sign contracts with several real estate clients,” Sanders told us.

The start-up from Zurich is among the Swiss finalists of this year’s MassChallenge Accelerator Class Program in Lausanne, with more than 450 applicants from around the world. 

Here you can look at how Spectando has been integrated in, and here is the IOS app, which is still free.


Cristina Costa