OLX-Pakistan plans TV campaign

30 Aug 2016

OLX Pakistan, which says it is showing significant growth, plans a television campaign in September to build brand loyalty — focusing on its two major categories, cars and electronics.

The Naspers-owned site said the number of people listing on OLX.com.pk grew 20 percent plus and listings more than 30 percent in the past year. Overall, it handled 8.5 million listings, the company said. OLX claims to be the No. 1 classified marketplace in Pakistan.

 

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Tariq Ahmed Saeedi

Tariq Ahmed Saeedi writes stories on sharing economies in Asia – particularly Japan, Taiwan, Vietnam, Korea, Pakistan, Bangladesh and Iran. He joined the AIM Group in January 2016. Tariq is also a spotter, monitoring global marketplace industry’s updates. He carries more than 15 years of writing experience. Tariq frequently contributes economic/tech news and analysis to a daily The News International and a magazine. He has also written features and interview articles for various other publications and some of his write-ups have been cited for references in reports by the World Bank and archived in Florida Institute of Technology’s library. Tariq has also narrated corporate website content for Audi importer in Pakistan and others. He started his career from a television’s current affairs department in 2003 and later joined the country’s premier news agency Pakistan Press International.