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Bitauto Holdings (NYSE: BITA), one of China’s two listed operators of classified automotive sites, has made another reshuffle in its senior management.

The company announced on Sept. 19 the appointment of Cynthia He Xinxia as chief financial officer (CFO). She succeeded the company’s new president Andy Zhang Xuan in this position. Zhang will work closely with He to ensure a seamless transition.

William Li Bin, chief executive officer and chairman of Bitauto, said, “We’re delighted that Cynthia will join Bitauto at this exciting time. Coming from a strong finance and investor-relations background, Cynthia has deep experience working with Chinese and multinational companies across a range of corporate disciplines.

“Combined with her strong understanding of Bitauto from her time working with us as an external advisor, and her experience leading investor relations at Baidu, Cynthia is uniquely qualified to take on the role of CFO. I am confident that she will be a fantastic addition to our senior team,” Li said.

Cynthia He (LinkedIn profile) joins Bitauto from Deutsche Bank China, where she headed corporate communications over the past four years. Her previous roles included head of investor relations for Baidu, the leading Chinese language internet search provider, advisor with international consultancy Brunswick Group and analyst with Standard & Poor’s Rating Services.

She also served as chief China representative for Ignite! Learning, a leading U.S. educational multimedia course provider. Cynthia He holds an MBA from Columbia Business School, and a BA from New York University’s Stern School of Business.

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