Mobile on-demand job marketplace Shiftgig acquired BookedOut, a Chicago-based start-up that matches workers with hourly gigs.
The acquisition adds 10,000 more vetted workers to Shiftgig’s network and should help the company as it competes nationally.
While Shiftgig is the largest internet firm focusing on seasonal and last-minute work opportunities (it raised $22 million U.S. earlier this year to fund its expansion), companies like Wonolo and Boon have similar apps for on-demand staffing. We wrote about Shiftgig and the on-demand space in CIR 17.04 (Febr. 25, 2016).
BookedOut focuses on “experiential marketing” workers – think product demonstrators, set-up crews, event managers and brand ambassadors. The company refers to itself as “a logistics platform” connecting workers with “experiential agencies and brands”.
Terms of the acquisition were not disclosed, but the two companies said they had been talking for more than a year. (They are also neighbors, located only a couple blocks apart in Chicago.) BookedOut’s 32 employees moved into Shiftgig’s offices on Monday. The combined company has just shy of 200 staff.
Shiftgig launched in 2013 as job site for hourly workers. It pivoted last year to become “the Uber for the service industry,” screening, hiring and placing hourly workers itself. (Employers pay Shiftgig directly, like at Uber.)
Shiftgig works with 1,400 businesses via its IPhone and Android app. The company has raised a total of $35 million U.S..