Innovation brings Emlakjet audience growth

04 Oct 2016, one of the leading real estate sites of Turkey, revamped its logo, site and slogan last year, and has enjoyed growing traffic since. According to the corporate communications department of ILab Ventures, which also invested in job site and auto site, reached the 5-million visitors mark and 40-million page-views mark in August. 

We compared SimilarWeb’s stats for visits to Emlakjet (desktop site and mobile site). The stats site measured 4.6 million visits in August, which was 31 percent more than the 3.5 million counted in September last year. joined the ILab Ventures portfolio in 2014, rolled out 3 new features, which are helpful to users, and refreshed its site, logo, and slogan. An “ad-comparison” feature enables the user to compare up to four listings on a single screen.


An “search-together” feature enables the creating of a favorites list, and share this with other Emlakjet users. 

The last feature was “transport information” – it gives Google’s street view of listings, and calculates distances of listings to the nearest transportation points. 

Gizem Moral (photo), general manager of, said, “Our aim is to be the first website that comes to mind in Turkey’s real estate market. Sites are confronted with problems such as listings of the same properties by different people, marketing it with different asking prices, and showing the same property in different ads, as if they were in different locations. 

“At this stage, our main aim is to provide reliable information in the fastest way to the users who search. We will keep on creating value with our new products,” she said. 



Emre Dalkilic

Emre Dalkilic joined the AIM Group in 2014 as writer and analyst for Turkey. He has been working as a reporter, editor, editor-in-chief, and executive editor in different (primarily focusing on the growing Turkish economy) magazines more than 13 years. As a member of multiple organizations focusing on global economies coupled with a passion for scientific research, he actively contributes coverage on various business sectors within the online media and classified industries.Emre won three scientific article prizes in the field of economics and his works can be seen in many daily newspapers in Turkey (such as Sabah, Zaman and Radikal). He also works with non-governmental organizations as a volunteer and occasionally serves as a board member. Emre has also been involved in social projects including a project with the World Bank.