LeBonCoin jobs section adopts paid model

21 Oct 2016

On October 17, the jobs section of LeBonCoin, France’s dominant horizontal site, started charging professional recruiters, with the exception of small businesses.

According to French media, the move generated a cool response from many a temp-job agency, and the current number of listings at 300,000 might fall as a result of the move to monetize. Around 50,000 companies were posting their jobs at LeBonCoin – for free thus far.

“LeBonCoin wishes to offer an automatic distribution of job ads among major recruiters and provide services tailored for small businesses,” the site announced. “Such services are paid-for in other categories, such as real estate and autos. The jobs category now follows that logic of our enterprise,” the site explained in an official statement (as quoted here, in French).

According to ExclusiveRH, LeBonCoin has not yet made public the exact prices. Yet, it became known in the market that the price will start at €69 per listing, and it is likely that smaller enterprises will pay that amount, while larger recruiters pay more.

LeBonCoin has been focusing on its jobs section for a while, with steps for growth ranging from technological improvements to a massive communications campaign (we reported here). It tends to cater to a blue-collar and non-managerial job market segment, largely outside of Paris.

When the traffic of the jobs section started to grow after new functions had been added, LeBonCoin said it expected to start generating revenue still this year (we reported here). So, the above move couldn’t have caught the market unaware.

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Anastasia Gnezditskaia

Anastasia Gnezditskaia is a writer / analyst covering France, Benelux and Morocco. Originally from Moscow and now based in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. With a doctoral degree in political economy from Central European University, she taught graduate and undergraduate courses at George Washington University in Washington, D.C., where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and financial markets, including energy futures in North America.