Pay button turns Gumtree SA into online shop

25 Oct 2016

EBay-owned Gumtree strengthened its partnership with Standard Bank-powered escrow service Shepherd by introducing a pay button on its classifieds site at, thereby effectively turning the classifieds site into an online shopping site.

Gumtree SA is the first Gumtree country site to introduce this ground-breaking move.

Shepherd is a secure and trusted third-party escrow service, where Shepherd holds the money in trust and releases the funds only once the parcel has been delivered and accepted by the buyer.

This allow customers to buy, sell and receive items from Gumtree in the same way as if they’ve been shopping on Amazon, for instance, and for Gumtree SA to fully enter the e-commerce space.

“Gumtree is an online store that stocks everything, but there has always been an offline element to it, namely – the delivery and payment of the goods you buy,” said Johan Nel, director and general manager of Gumtree in South Africa.

“While some individuals prefer to handle the transaction and delivery themselves (as buyer and seller), others want the e-commerce experience of online payment and door-to-door delivery. Now, we can cater to both preferences.”

The new feature will appear on ads in the sections for phones, computers and sports/leisure, and will allow buyers to pay for items safely and securely using Shepherd.

Nel said using Shepherd minimizes the risk for both the buyer and seller.

“Simply click on the “Pay with Shepherd” button when it appears on an ad. You will be redirected to the site, where the ad details will appear in full. The money will be held in a secure trust account. Once the buyer receives the item via our courier, they can accept or reject it. The funds are only released to the seller when accepted.”

In turn, the seller will be notified per SMS and e-mail of the funds that were reserved. Sellers can verify the legitimacy of the SMS on the site.


Mamello Masote