EBay-Kleinanzeigen boosts programmatic ad-buying

27 Oct 2016

EBay-Kleinanzeigen.de, Germany’s No. 1 general classifieds site by a long way, announced earlier this month that it was partnering with Danish company AdForm, to integrate the latter’s so-called Supply Side Platform (SSP) into its ad server. SSP will expand the header-bidding technology that EBay developed itself. This allows the online merchant to better control its demand, and the advertiser to gain easier access to the ad publisher’s…

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Kate Rodriguez

Kate Rodriguez covers the German market for AIM Group. She is a freelance business writer with an extensive background in public policy, business consulting and marketing. Originally from the U.S., Kate is now based in Munich.