Turkey’s Gardrops sells 85% from mobiles

10 Nov 2016

Gardrops, a mobile-based, secondhand clothes marketplace in Turkey, closed its second investment round, and released a few, very impressive statistics.

It didn’t reveal how much was invested second time around, but said the total invested in Gardrops to date amounted to one million TL ($315,000 U.S.). 

Gardrops.com was launched 18 months ago by co-founders Zeynep Zenel and Ertugrul Ozpolat. Initially, the co-founders gave most their attention to the stationary site, but the business really only got going with the launch of mobile apps at the end of last year. 


According to Gardrops, 700,000 users have registered to date, and 15,000 transactions are concluded monthly. A whopping eighty-five percent of the sales are closed from mobile devices.

Gardrops is a mobile marketplace for preloved fashion, where users can sell in a few steps and without paying for listings. There is also no upper limit to the number of items a user may list free on the mobile marketplace. Gardrops takes a 20-percent sales commission on successful sales.  

According to site data, new products worth 200,000 TL are listed on Gardrops daily. In total, 1.5 million items are listed.

SimilarWeb’s ranking of the 100 most popular apps in the Android shop’s category shopping, has the Gardrops Android app in position No. 77, behind Sahibinden’s app in position No. 54 and LetGo in position No. 55.

This ranking is compiled based on downloads and “active use in the past 28 days”.

Gardrops.com doesn’t only sell luxury clothes, but also non-branded clothes. As a clever promotion, Gardrops opens the wardrobes of celebrities to its users. Income generated from these sales is donated to charities.

Gardrops hopes to stay on the path of very fast growth with the money it got in the second round. Management aims to reach one million users before the end of the year. 


Emre Dalkilic

Emre Dalkilic joined the AIM Group in 2014 as writer and analyst for Turkey. He has been working as a reporter, editor, editor-in-chief, and executive editor in different (primarily focusing on the growing Turkish economy) magazines more than 13 years. As a member of multiple organizations focusing on global economies coupled with a passion for scientific research, he actively contributes coverage on various business sectors within the online media and classified industries.Emre won three scientific article prizes in the field of economics and his works can be seen in many daily newspapers in Turkey (such as Sabah, Zaman and Radikal). He also works with non-governmental organizations as a volunteer and occasionally serves as a board member. Emre has also been involved in social projects including a project with the World Bank.