Facebook has been making major moves into the classified advertising space.

It started with the company’s Oct. 3, 2016 launch of Facebook Marketplace, an app which challenges both Craigslist on the desktop, and LetGo, OfferUp, and dozens more on mobile.

It continued a month later with a high profile move to test new recruitment tools (including a “job” tab on corporate Facebook pages), threatening traditional jobs sites, such as CareerBuilder, and StepStone, and third parties with Facebook recruitment extensions (Work4, Workable and Jobscore, among others).

Will these attempts to disrupt the multi-billion dollar recruitment and “stuff” spaces succeed? Will they bring welcome competition, or crush up-and-comers, such as Close5, Wallapop or Mercari? What are the implications beyond the U.S.? Is this a major shift for the social media leader, or a more limited, quick-and-easy incremental revenue stream, traffic driver and engagement tool?

It’s true that Facebook is not a classified publisher in the traditional sense, nor is it likely to become one any time soon. But, with a company as significant as Facebook even seeming to muscle in on their territories, classified publishers should (and are) paying close attention.

As are we.

That’s why we’re launching a new section on the AIM Group website today, looking exclusively at Facebook’s classified plans and progress. We called it Facebook Watch.

We’ll bring you the kind of deep analysis you need to understand Facebook’s intentions and we’ll review new products and enhancements as Facebook releases them. We’ll be updating Facebook Watch whenever there’s news or insight to report. So, please bookmark this page so you’ll never miss a post.

To get you started, here’s a round-up of some of the most interesting articles from the web looking at Facebook’s classifieds moves. And keep on reading for a special reprint from Classified Intelligence Report of our post covering the launch of Facebook Marketplace.

We also welcome your contributions and reports from the field. If you have something you’d like to say about Facebook Marketplace, or its recruiting tools directions, please do drop us a line.

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