New Cars.com CMO Brooke Skinner Rickets

New Cars.com CMO Brooke Skinner Rickets

Cars.com has a new chief marketing officer: Brooke Skinner Rickets, who comes to the company from personal loan start-up Avant, where she was president of brand and design.

Skinner Rickets was head of brand strategy at Twitter before that.

Cars.com CEO Alex Vetter welcomed his new CMO, especially at this time, “as we prepare to become an independent, publicly traded company in early 2017.”

Cars.com owner Tegna announced on Sept. 7 that it would take the company public. We reported on the details in Classified Intelligence Report 17.18.

Skinner Ricketts launched her career at Doe Anderson and PriceWeber in Louisville, Kentucky. In 2014, she was recognized by Crain’s Chicago Business as a member of its 40 Under 40 class and, this year, she was named to Crain’s Tech 50 list.

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