LeBonCoin.fr to launch own instant messenger

05 Dec 2016

Faced with the reality of its buyers and sellers connecting via WhatsApp, LeBonCoin, France’s dominant classifieds site, is preparing to launch its own instant messenger.

“We expect three to five million messages a day,” LeBonCoin CEO Antoine Jouteau told French edition ITEspresso (full article here in French). “We do not offer users the means of carrying out payment – we are judged on the way we arrange an instantaneous relationship,” he added.

The new R&D department of LeBonCoin is working on testing new disruptive technologies, including chat bots. Instant messenger will serve as one of the means of enhancing the position of LeBonCoin in competition against other players, most notably Facebook Marketplace. Facebook offers used stuff for sale on a localized basis in the U.S. and a few other markets, but not yet in France.

Instant messenger plays a key role in Facebook Marketplace, and in the jobs software developed by Facebook (here is a link to our special coverage of Facebook’s classifieds efforts).


Anastasia Gnezditskaia

Anastasia Gnezditskaia has joined AIM Group in 2014 as a writer/analyst covering France, Belgium, the Netherlands and Eastern Europe. A Russian living in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. She is educated at Moscow State Lomonosov University (MA in psychology) and Central European University (PhD in public policy). After obtaining her doctoral degree, she taught international political economy at George Washington University in Washington DC where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and commodity markets, particularly shale gas development in North America.