Immowelt.at to work with agents

05 Jan 2017

Immowelt Holding AG, which runs the prominent Austrian real estate site Immowelt.at, announced this week that it will work with the Austrian Real Estate Industry Association (Österreichischer Verband der Immobilienwirtschaft, or ÖVI), the country’s largest voluntary, independent organization for real estate practitioners.

In a news release on Immowelt.at (here, in German), the company said it will participate at ÖVI events to introduce its products to the group’s 500 members, most of them real estate agents. In addition to Immowelt.at, the company offers listing and advertising management software for real estate firms. ÖVI members will receive “attractive discounts and exclusive events,” Immowelt said.

Immowelt is big on partnerships with professional real estate groups. Its sister site in Germany, Immowelt.de, has agreements with all but one of the six regional chapters of the German Real Estate Association. And it signed several more similar relationships in the last year.

The Immowelt.at-ÖVI deal strengthens the company’s efforts to market its listing service and its software products, which it uses to differentiate itself from competitors. Immowelt Holding AG is majority-owned by Axel Springer Digital Classifieds, with minority ownership of Markt.gruppe shareholders and its two founders.

Immowelt has been growing steadily in Austria since its launch there eight years ago, but lags market leaders Willhaben.at and ImmobilienScout24.at (along with its independently-branded subsidiaries Immobilien.net and immodirekt.at).

Immowelt.at currently lists about 43,000 properties per month. Together, ImmobilienScout24.at’s three portals list around 120,000, and the horizontal Willhaben.at 82,000.

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Kate Rodriguez

Kate Rodriguez covers the German market for AIM Group. She is a freelance business writer with an extensive background in public policy, business consulting and marketing. Originally from the U.S., Kate is now based in Munich.