Edmunds updates site, drops ‘.com’ from logo by Brian Blum in Automotive 08 Jan 2017 In a move reminiscent of Apple when it dropped “Computers” from its name, Edmunds has dropped the “.com” from its moniker.This article is only available to AIM Group clients. Please subscribe now or log in to view. Share edmundsEugene Park Brian Blum Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.