Motomi adds tools for auto dealers to site

13 Jan 2017

Motomi.pl, an auto site that was launched in Poland last year, introduced a new administration section for auto dealers and added new filters to its search engine for users.

The new dealers section is available to all business users of Motomi.pl. They can specify there all the information needed to create their profiles on the site (including company name, logo, description, opening hours) and can manage their listings through it.

The listing description can include text, pictures and videos. In future there should be other options available as well, including additional descriptions of the company, photos, videos, applications and maps, the company said on its blog.

The new filters added to Motomi’s search engine include, car engine capacity and a possibility to specify a distance from a given locality.

Motomi was launched on Nov. 7 last year by Pixel Office. Its start was supported with a big advertising campaign on TV and online. The company tries to compete with current market leaders in Poland, such as Naspers’ Otomoto and OLX.pl, Agora’s Autotrader.pl and Polska Press’ Gratka.pl.

In December last year Motomi received 848,800 visits, while for instance Otomoto.pl had 40.4 million visits (desktop and mobile web sites) in the same month, as measured by SimilarWeb.com.

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Andrzej Sowula

Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.