Ingatlan unveils clever refinement to search tool

24 Jan 2017

In Hungary, a property is usually marketed by several estate agents, which often leads to the same property being listed several times on a real estate site by different agents.

Real estate site Ingatlan.com found an answer to the problem of listing proliferation – a problem which makes life unpleasant for the home seeker, Laura Szabo, chief product officer of Ingatlan, told PropertyPortalWatch.com (here).

Ingatlan developed a special algorithm which groups all duplicates together, making the results pages easier to scan. The function can easily be turned on and off by the searcher.

This search refinement took three months to develop, and launched in Budapest last September. The product is called “One Property At Once”, and launched in other Hungarian cities earlier this month.

This function makes the searcher’s life easier, as the issue of duplicate listings frequently complicates the navigation, she said. “In Western Europe and the U.S., there’s one agent and one property and that’s it. In Hungary, one property can be handled by multiple agents,” Szabo explained.

Ingatlan.com is Hungary’s leading real estate vertical with around 200,000 listings and around seven million monthly visits (desktop and mobile site) on average, according to SimilarWeb.

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Anastasia Gnezditskaia

Anastasia Gnezditskaia has joined AIM Group in 2014 as a writer/analyst covering France, Belgium, the Netherlands and Eastern Europe. A Russian living in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. She is educated at Moscow State Lomonosov University (MA in psychology) and Central European University (PhD in public policy). After obtaining her doctoral degree, she taught international political economy at George Washington University in Washington DC where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and commodity markets, particularly shale gas development in North America.