Association bets on big migration to web in Iran

02 Feb 2017

Online real estate classifieds are gaining traction fast in Iran – a trend which has stimulated the emergence of more players in the past few years.

Hesam Oqbaei, head of the Tehran Association of Realtors (TAR), put the current number of real estate sites in Iran at 24. In fact, within a decade, all the deals in housing will be started and concluded online, Oqbaei told Financial Tribune.

Oqbaei is the driving force behind property start-up Alounak.com, which started operating late last year.

On audience, Iranfile.ir leads the pack of Iran’s biggest real estate verticals. In 2016, it averaged a monthly visit number (desktop and mobile site) of around 167,000, followed by IHome.ir (99,000), Eskano.com (90,000) and Moshaver.com (88,000), according to Similarweb.com (look at chart above).

General classifieds sites Divar.ir and Sheypoor.com also list properties for selling and renting. They are the top players with monthly visits of five million and one million, respectively.

How many of those visits ended up in the category real estate, is unknown. SimilarWeb doesn’t measure visits to sub-domains.

Share

Tariq Ahmed Saeedi

Tariq Ahmed Saeedi writes stories on sharing economies in Asia – particularly Japan, Taiwan, Vietnam, Korea, Pakistan, Bangladesh and Iran. He joined the AIM Group in January 2016. Tariq is also a spotter, monitoring global marketplace industry’s updates. He carries more than 15 years of writing experience. Tariq frequently contributes economic/tech news and analysis to a daily The News International and a magazine. He has also written features and interview articles for various other publications and some of his write-ups have been cited for references in reports by the World Bank and archived in Florida Institute of Technology’s library. Tariq has also narrated corporate website content for Audi importer in Pakistan and others. He started his career from a television’s current affairs department in 2003 and later joined the country’s premier news agency Pakistan Press International.