Association bets on big migration to web in Iran
02 Feb 2017
Online real estate classifieds are gaining traction fast in Iran – a trend which has stimulated the emergence of more players in the past few years.
Hesam Oqbaei, head of the Tehran Association of Realtors (TAR), put the current number of real estate sites in Iran at 24. In fact, within a decade, all the deals in housing will be started and concluded online, Oqbaei told Financial Tribune.
Oqbaei is the driving force behind property start-up Alounak.com, which started operating late last year.
On audience, Iranfile.ir leads the pack of Iran’s biggest real estate verticals. In 2016, it averaged a monthly visit number (desktop and mobile site) of around 167,000, followed by IHome.ir (99,000), Eskano.com (90,000) and Moshaver.com (88,000), according to Similarweb.com (look at chart above).
How many of those visits ended up in the category real estate, is unknown. SimilarWeb doesn’t measure visits to sub-domains.