Wallapop ready to start monetizing autos

07 Feb 2017
Wallapop, the Barcelona-based mobile marketplace, recently launched an auto vertical in the hope of being able to monetize with a share of Spain's flourishing auto sales market. We got the inside story on the company's position, strategy and objectives, and collected responses from the industry.
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Cila Warncke

Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience to the role. Educated at University of Pennsylvania (BA) and Glasgow University (MLitt), she has worked for wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses her writing, research and analytical skills to help clients tell their stories, grow their business, reach new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.