Spanish start-up Clicars celebrates sales milepost

14 Feb 2017

Spanish auto classified celebrated achieving sales (transactions) with a combined value of more than $5 million in its first year. The start-up was co-founded by Pablo Fernandez and Carlos Rivera, who come from finance and consulting backgrounds.

Fernandez and Rivera studied at Harvard and Columbia Universities respectively. They worked on a wide range of projects in the banking, auto and entrepreneurial sectors, in the U.S., Europe, Africa and Asia, before starting Clicars.

Clicars specializes in low-mileage, high-value second-hand cars. It aims to streamline the purchase process and was the first Spanish site to offer electronic signatures, according to a report in Fernandez, quoted in the article, said: “It allows [users] to securely buy or sell a car in a matter of hours.”

Each second-hand car offered is certified by Clicars own reviewers. The descriptions of autos on the site include so-called “Clicars certification” ratings, a list of features, and a side-box with the names and qualifications of the reviewers of the vehicles.

Clicars further works to build consumer confidence by offering online chat support, and numerous ways to contact and ask questions about the vehicles. Clicars also offers a seven-day or 1,000-kilometer guarantee, allowing buyers to return cars within those perimeters.

This consumer-focused approach has paid off.

In addition to handling transactions worth more than $5 million in its first year, Clicars was named “Start-up of the Year” in the Premios RTVE¬†Awards, hosted by Spanish media group RTVE.



Cila Warncke

Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience to the role. Educated at University of Pennsylvania (BA) and Glasgow University (MLitt), she has worked for wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses her writing, research and analytical skills to help clients tell their stories, grow their business, reach new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.