The art of valuing a golden egg in Norway by Lars Herlin in Financials / Deals 16 Feb 2017 The valuation of classifieds is a multimillion-dollar game, which landed in the spotlight in Norway recently, where the media company Polaris Media, publishers of newspapers in northern Norway, is struggling hard to make ends meet - as most newspaper companies do these days. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share finn.noschibstedTrond Bergervaluation Lars Herlin Lars Herlin is an AIM Group senior analyst for Europe, and our expert on Schibsted. He had a long career in journalism at Expressen, Svenska Dagbladet and VeckansAffärer, and served as managing editor and later managing director of Gotlands Allehanda.