Alibaba drives offline expansion with Bailian deal

20 Feb 2017

Alibaba Group Holding, operator of the ecommerce platforms Taobao.com and Xianyu, announced a strategic partnership with Chinese retail giant Bailian Group. The deal does not include a financial invest in Bailian. At a press conference in Shanghai, the two companies announced plans to integrate offline stores, merchandise, logistics and payment tools to deliver a better overall shopping experience. They will also “explore new forms of retail…

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Tom Marling

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.