Alibaba drives offline expansion with Bailian deal

20 Feb 2017

Alibaba Group Holding, operator of the ecommerce platforms and Xianyu, announced a strategic partnership with Chinese retail giant Bailian Group. The deal does not include a financial invest in Bailian. At a press conference in Shanghai, the two companies announced plans to integrate offline stores, merchandise, logistics and payment tools to deliver a better overall shopping experience. They will also “explore new forms of retail…

Read More

This article is only available to AIM Group clients.

Please subscribe now or to view.

Tom Marling

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.