India’s auto sites blow big amounts on advertising

07 Mar 2017

If the leading auto sites in India are swimming in red ink, it’s not without a reason. In their attempt to deepen the category and force sales migration to online platforms, most auto sites in India are spending big bucks on advertising their services.

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Radhika Sachdev

Radhika Sachdev is a journalist who has held senior editorial positions with major Indian newspaper banners. She has over 20 years of experience in the profession, covering Advertising, Marketing, Media, Education, HR, Real Estate and Environment beats. She is also a partner and chief content developer for Write Solutions, a boutique content house she founded eight years ago, signifying her diversification from journalism to copywriting and media consultancy.