Recruit’s CarSensor opens virtual showroom

14 Mar 2017

Recruit Holdings understands the art of retaining traffic while grabbing hold of a new stream.

Just recently we reported Recruit’s property vertical Suumo.jp had added VR technology to enable customer interaction. And, now its used-autos site CarSensor.net opened a virtual showroom for Japanese SUV fans.

Smartphone users can now look at a 360-degree view of autos listed on CarSensor. With a smartphone-mounted virtual reality goggle, the user can enjoy simulated experiences of driving a car, see its exterior and interior, and compare specs on-the-go.

Currently, the tool works for 30 models of sports utility vehicles (SUVs). CarSensor catalogues a huge database of 2,500 models.

The site lists around 400,000 used-car ads – almost as many as its main rivals Carview.co.jp of Yahoo, and Proto Corporation’s Goo-net.com.

CarSensor also built out the visual aspect of its desktop site: almost every webpage now carries sleek video footage, to let you linger for a while, even if you just wanted to be in and out.

Recently, the site and its app were kitted out with an ability to search interior colors (we reported here), and images (here).

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Tariq Ahmed Saeedi

Tariq Ahmed Saeedi writes stories on sharing economies in Asia – particularly Japan, Taiwan, Vietnam, Korea, Pakistan, Bangladesh and Iran. He joined the AIM Group in January 2016. Tariq is also a spotter, monitoring global marketplace industry’s updates. He carries more than 15 years of writing experience. Tariq frequently contributes economic/tech news and analysis to a daily The News International and a magazine. He has also written features and interview articles for various other publications and some of his write-ups have been cited for references in reports by the World Bank and archived in Florida Institute of Technology’s library. Tariq has also narrated corporate website content for Audi importer in Pakistan and others. He started his career from a television’s current affairs department in 2003 and later joined the country’s premier news agency Pakistan Press International.